Past & Parcel is a subscription box concept designed to deliver immersive historical experiences each month. This project focused on creating a cohesive brand identity supported by a full style guide, packaging system, and interior contents. The visual direction blends vintage-inspired elements with modern design sensibilities to create a timeless yet engaging aesthetic.
The branding includes a primary and secondary logo system, a custom typeface selection, and a muted, earthy color palette that reflects historical authenticity. Packaging was designed to enhance the unboxing experience, featuring detailed interior graphics, informational inserts, and collectible items that connect users to each themed era.
Through a combination of thoughtful branding and experiential design, Past & Parcel transforms a simple package into an interactive journey through history.
