This project explores branding and environmental design for the National Black Bear Festival in Plymouth, North Carolina. I created an illustrated festival map to help visitors easily navigate key areas such as performances, vendors, cultural exhibits, and family activities. The design uses a cohesive color palette, simple icons, and nature-inspired graphics to reflect the festival’s focus on wildlife and community. The branding was also extended into merchandise concepts, including a water bottle and tote bag, to create a consistent visual identity across the event experience.
