This project explores the development of a cohesive visual identity and wayfinding system for the Little Rock Diamonds baseball team. The design focuses on creating a clear, engaging experience through bold typography, a modernized logo system, and a structured color palette.
A combination of environmental graphics, directional signage, and digital interfaces work together to improve navigation while reinforcing the team’s brand presence throughout the stadium. The system emphasizes legibility, consistency, and fan engagement, blending functionality with a strong visual identity that enhances the overall game-day experience.
